The branding for the country club at Grand Harbor in Vero Beach, Florida. The client wanted the logo to consist of a nautical flag with a sea shell. The creative was to be used on all assets representing the golf course portion of the community. This includes all signage as well as, pro-shop apparel and other gear .
The logo is straight forward with the main version having depth through gradients and a lighting flare. To add some contrast and originality, I cut the pole out of the whole logo including the outer oval. This gives the logo quite a bit of depth to an otherwise simple icon. Although now often overused, I decided on Trajan for the name and tagline because of its sophisticated vibe.